PRIOR by Shiseido is a Japanese cosmetics brand for women 50+, offering effective anti-aging skincare and makeup tailored to mature skin needs.

PRIOR by Shiseido – Japanese Skincare & Makeup for Mature Women

PRIOR by Shiseido is a Japanese cosmetic brand created specifically for mature women who want to feel confident, radiant, and well cared for at every stage of life. Launched in 2015, PRIOR was designed to address the real needs of women aged 50+, combining Shiseido’s advanced skincare technology with simple, everyday beauty solutions.

Anti-Aging Skincare Designed for Women 50+

PRIOR skincare focuses on concerns common to mature skin, such as loss of firmness, dullness, and dryness. Japanese-developed formulas deeply moisturize, improve elasticity, and enhance skin clarity. PRIOR products help restore a healthy, youthful appearance without complicated routines, making daily skincare both effective and enjoyable.

Makeup and Skincare Tailored to Mature Skin

In addition to skincare, PRIOR offers base makeup and targeted makeup products specially formulated for mature skin. Foundations and complexion products blend seamlessly, helping to conceal imperfections without emphasizing fine lines or dryness. Selected hair care products complete the range, offering total beauty care for mature women.

PRIOR – Beauty at Every Age

The philosophy behind PRIOR is about placing yourself first. The brand name reflects the idea of making self-care a priority. With thoughtfully designed packaging, easy-to-use formulas, and Japanese precision, PRIOR empowers mature women to look naturally beautiful, elegant, and confident every day.

Discover authentic Japanese PRIOR by Shiseido cosmetics at StoreJPN – the perfect choice for women seeking effective anti-aging skincare and makeup tailored to mature skin.