RAFRA is a Japanese skincare brand that champions minimalism and effectiveness. Its signature products, like the Balm Orange and Marshmallow Orange foam, combine makeup removal, cleansing, and care in one step — supporting healthy skin with a stress-free routine.

RAFRA – Japanese simple-care for pure, balanced skin

RAFRA – minimalism meets Japanese skincare philosophy

RAFRA is built on the belief that skin thrives with fewer products. The brand’s “less is beautiful” concept centers around a two-step routine: “wash and moisturize”, reducing skin stress and simplifying skincare.

Gentle cleansing with a touch of nature

RAFRA’s Balm Orange is a multifunctional cleansing balm that melts into an oil-serum to remove makeup, excess sebum, and impurities. Enriched with natural orange essential oil, it warms gently on the skin, providing a comforting, aromatic cleansing experience. The Marshmallow Orange foam delivers a soft AHA-based peeling effect without harshness, leaving skin smooth and refreshed.

Hydration and everyday protection with ease

RAFRA also offers a **UV Mist SPF 50+ PA++++** that shields skin from UV rays, pollution, and blue light. With its lightweight texture and fresh orange aroma, this mist is perfect for reapplication throughout the day — even over makeup.

Calming citrus scent for a mindful skincare routine

Every RAFRA product features 100% natural orange essential oil, imparting a calming and zesty fragrance that turns every cleansing moment into a mini retreat. The brand avoids unnecessary additives, focusing instead on minimalist formulas gentle enough for sensitive skin.

Why choose RAFRA?

If you're looking for gentle Japanese makeup removal or a minimal but effective everyday skincare routine, RAFRA delivers. With its thoughtful approach and high-quality ingredients, RAFRA supports healthy, radiant skin without overwhelming your daily regimen. Explore authentic RAFRA products at StoreJPN, and embrace the beauty of simple, mindful care.