FINO is a Japanese hair-care brand powered by camellia oil, offering deep repair and instant smoothness—perfect for dry, damaged and color-treated hair.

FINO – premium Japanese hair care for deep repair and shine

FINO is a Japanese hair-care brand by Fine Today, famous for its highly effective formulas based on Japanese camellia oil (tsubaki). Loved worldwide, FINO products deliver visible results from the first use: smoother texture, deep hydration and long-lasting shine. They are ideal for anyone seeking intensive repair for dry, damaged or color-treated hair.

FINO – advanced repair for dry and damaged hair

The FINO Premium line is developed to penetrate deeply into the hair structure, restoring softness, elasticity and shine. Using powerful nourishing ingredients like Japanese camellia oil, FINO seals cuticles, strengthens hair fibres and protects hair from future damage.

Best-selling FINO products

Fino Premium Touch Penetrating Hair Essence Mask

One of Japan’s most iconic hair masks, perfect for dry, weak and chemically damaged hair. The mask penetrates deeply to nourish, smooth and restore shine. After just one use, hair becomes silky, soft and visibly healthier.

Shiseido Fino Premium Touch Oil

A multi-award-winning repair hair oil recognized by @cosme (2022–2023). Its rich yet lightweight formula smooths, protects and seals cuticles without weighing the hair down. Ideal for frizzy, dull or split-prone hair.

Why choose FINO?

• effective repair for dry and damaged hair
• premium ingredients inspired by Japanese beauty traditions
• lightweight formulas that do not weigh the hair down
• visible results after the first use
• perfect for everyday premium hair care

Experience the power of Japanese hair care with FINO and restore your hair’s natural health, strength and shine. Shop now at StoreJPN and elevate your beauty routine with luxurious results.