Koh Gen Do is a luxury Japanese cosmetics brand, famous for its iconic Moisture Foundation and skincare-infused makeup formulas loved by professional makeup artists worldwide.

Koh Gen Do – luxury Japanese cosmetics for makeup and skincare

The story of Koh Gen Do

Koh Gen Do was founded in Tokyo in 1986 by actress Ai Saotome, who sought to restore radiance to her skin after long hours of heavy film makeup. Inspired by Japanese skincare traditions, she created pure and nourishing formulas that led to the birth of the legendary Moisture Foundation in red tubes.

Koh Gen Do – Japanese foundations loved on film sets

For over 30 years, Koh Gen Do has combined botanical extracts, mineral-rich water and advanced Japanese skincare technology to create products that nourish the skin and give it a fresh, luminous glow. The brand’s formulas are trusted by professional makeup artists and widely used on Hollywood film and TV sets.

Philosophy and ingredients

Koh Gen Do believes that everything applied to the skin should support its natural regenerative abilities. That’s why the brand avoids artificial fragrances, synthetic pigments and petroleum-based mineral oils. Instead, it uses botanical essences, micro-mineral rich spa water and gentle formulations that leave the skin soft, supple and radiant.

Iconic Koh Gen Do products

• Moisture Foundation – lightweight yet buildable coverage with a natural “second skin” effect.
• Loose and pressed powders – for a flawless makeup finish.
• Cleansing oils and emulsions – gentle on skin, powerful on makeup.
• Moisturizers and serums – hydrating, revitalizing and anti-aging care.

Koh Gen Do proves that makeup and skincare can coexist in perfect harmony. If you are looking for premium Japanese cosmetics that enhance your beauty while caring for your skin – Koh Gen Do is the brand for you.