ELIXIR by Shiseido – Japanese anti-aging skincare powered by collagen support and the TSUYADAMA glow. Discover products that enhance firmness, radiance and deep hydration.

ELIXIR by Shiseido – Japanese anti-aging skincare for firm, radiant and deeply hydrated skin

ELIXIR – when your skin feels good, you feel good

ELIXIR by Shiseido is one of the leading Japanese skincare brands, developing advanced anti-aging formulas since 1983. The brand believes that daily skincare is a step forward—an uplifting ritual that enhances both appearance and well-being.

TSUYADAMA – the secret behind youthful radiance

ELIXIR focuses on formulas that restore and support the skin’s collagen density, which naturally decreases with age. The brand’s signature concept, TSUYADAMA, refers to the luminous glow that appears on the cheeks only when the skin is firm, smooth and well-hydrated.

With cutting-edge Shiseido technology, lightweight textures and potent active ingredients, ELIXIR products improve firmness, clarity and elasticity, helping the skin regain a healthy, youthful glow.

Why choose ELIXIR?

• Premium Japanese skincare trusted across Asia.
• High-performance anti-aging formulas focused on collagen support.
• Visible improvement in firmness, smoothness and radiance.
• Japan’s No.1 selling anti-aging skincare brand for 14 consecutive years.
• All products designed to enhance the signature TSUYADAMA glow.

ELIXIR – Japanese skincare that delivers results

From collagen-boosting serums and moisturizing lotions to brightening creams, ELIXIR offers complete anti-aging care for all skin types. The brand continues to grow globally, bringing advanced Japanese beauty solutions to customers worldwide.

Experience the power of effective Japanese skincare – and let your skin shine every day.