Meet the best Japanese natural face primers from Koh Gen Do

In 1986, famous Japanese actress Ai Saotome began to worry about her stressed skin. Tired from hours of makeup, Ai's skin lacked the fresh, coveted glow. Inspired by her own need and the country's deep-rooted skincare traditions, Ai began developing a clean and healthy skincare line for a radiant complexion on and off screen. Soon, Ai expanded her skincare offerings to include a line of color cosmetics - and so the iconic Moisture Foundation in red tubes was born.

Koh Gen Do was born in Tokyo and raised on movie sets!

Born in Tokyo and raised on movie sets around the world, Koh Gen Do combines the most precious plant extracts with Japanese skincare technology to nourish and protect the complexion's natural ability to regenerate and flourish. Thirty years later, Koh Gen Do has become a favorite of professional makeup artists and can regularly be found on the sets of hit movies. The secret to success on and off screen is simple: healthy, dewy skin enriched with natural essences looks as fresh on camera as it does in real life. At the core of Koh Gen Do is the belief that everything you put on your skin should nurture its radiant vitality. Whether you use one of the cleansers or the iconic powders, each Koh Gen Do elixir nourishes and enhances your complexion's radiance. The products enhance the skin's natural healing abilities, leaving the complexion soft, firm, smooth and radiant. Backed by cutting-edge Japanese skincare technology and healing botanicals, the gentle formulas nourish and repair skin for a fresh, dewy complexion that glows without even a single drop of makeup.

Trusting the wisdom of nature to work in harmony with the skin's natural processes, Koh Gen Do relies on plant essences and groundbreaking Japanese technology to create formulas rich in soothing properties. Guided by the belief that everything applied to the skin should contribute to its health, it avoids artificial ingredients, fragrances, synthetic pigments and petroleum-based mineral oils.