Where does the name ASTALIFT come from?

The name incorporates our hope that "tomorrow will be more beautiful than today" and aims to encourage women who want to age beautifully. ASTA comes from the Japanese word for "tomorrow" and expresses our hope for a more beautiful tomorrow. LIFT expresses how we want women to feel: uplifted, beautiful and confident.

Beauty Is A Science

ASTALIFT gives you confidence in your skin and brings joy to everyday life. You can tell from the very nexy day that your skin is firmer and more moisturized. This is because the beauty Ingredients nanolized by nanotechnology penetrate deep into the skin at a cellular level. For more than 80 years, FUJIFILM has been developing unique proprietary technology in cutting edge fields, starting with the film and expanding into healthcare.

Enduringly beautiful skin starts with its foundation

How do we keep skin looking youthful? Fujifilm's skincare concept starts with ensuring that the skin's supporting layer, the stratum corneum, is conditioned and healthy. The stratum corneum plays two important roles: providing a protective barrier against stimuli from the outside and retaining moisture from the inside. Conditioning this foundation leads to firmer, more radiant skin that seems to shine with its own inner beauty. This lays the perfect groundwork for the next steps towards building ever firmer, more radiant, fairer skin.

Science of Nano technology

The world of nanotechnology deals in millionths of a millimeter: much smaller than a human cell. Fujifilm has succeeded in using its unique nanotechnology developed in the field of photographic film to nanolyze effective skincare Ingredients and combine them in a stable and highly concentrated form. Nanoparticles of Ingredients penetrate deep into the stratum corneum for faster, more reliable results.

Why is ASTALIFT red?

ASTALIFT contains a unique beauty ingredient called nano-astaxanthin that tones and moisturizes skin Fujifilm's skincare concept start with ensuring that the skin's supporting layer, the stratum corneum, is conditioned and healthy. The stratum corneum plays two important roles: providing a protective barrier against stimuli from the outside and retaining moisture from the inside. Conditioning this foundation leads to firmer more, radiant skin that seems to shine with its own inner beauty. This lays the perfect groundwork for the next steps towards building even firmer, more radiant, fairer skin.

FOUR cutting-edge technologies from the world of photographic film

Both film and skin consist of thin layers. Our skincare makes use of the nanotechnology used to disperse tiny particles in film. The main component of both film and skin is collagen. Our skincare makes use of high-performance collagen developed through film R&D. Both of the fading of photos and aging of skin are caused by oxidation resulting from exposure to UV rays. Our skincare makes use of the antioxidant technology used to prevent photographs from fading. For photos and skin to look their best, it is important to control the color and angle of light they reflect. Our base makeup range makes use of the light analysis and control technology used in photographic film.

FUJIFILM is all about science and continually strives to be at the cutting-edge of optics, healthcare and materials

Fujifilm started manufacturing photographic film in 1934 in Kanagawa Prefecture, looking out at Mount Fuji. In the more than 80 years since, it has continued to pursue cutting-edge scientific technologies and expand its field of business. It currently provides the world with innovative products in a wide range of fields including optics, healthcare and materials. It has been particularly focused on innovating healthcare, and ASTALIFT makes full use of cutting-edge technologies from this field. Fujifilm has long led Japan not only in technology, but also in carporate social responsibility.

Quality and safety is in our DNA

Part of Fujifilm's corporate philosophy is to "use leading-edge, proprietary technologies to provide top-quality products and services". In the past, even when our existing businesses such as photographic film have struggled, we have continued to branch out to develop technologies and products in new fields, always with the conviction that "quality is everything". As a result, all of our products and services are based on world-class technology and unrelenting quality control. Our ingredients and products are tested to the highest possible standards to ensure their safety.