Founded in 1999, the Japanese company I-Style Co.,Ltd. (later I-Style, Ltd) brought to "life" the @cosme web portal, which provides marketing services for cosmetics manufacturers. The company specializes in online advertising mainly of cosmetic products for women. Every year the company expands its media activities and conquers new markets, including international ones (subsidiaries already operate in Singapore, Hong Kong and China). Within a few years, the brand has become a "beauty" trendsetter. @cosme runs the prestigious THE BEST COSMETICS AWARDS and awards the best cosmetics and accessories in several categories. As the beauty market is very dynamic @cosme publishes the ranking twice a year. The awards are based on popularity and feedback from @cosme members. Products that get the most positive reviews and points /max. 7/ win. These rankings are trend setters and an up-to-date list of the most popular new products in the industry.

Below are THE BEST COSMETICS AWARDS 2020 awarded to the products that received the most votes from users and @cosme members between November 01, 2019 and October 31, 2020.